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Set in a chaotic New York advertising agency populated by gnomes and ruled by unscrupulous characters, the story follows an idealistic young art director from Iowa. Faced with condescension from his peers, he challenges the status quo when a major account ignites fierce competition among teams. Ignoring conventions, he takes bold risks to realize his vision, showcasing the absurdities and dynamics of the advertising world. Written by a former creative director, it offers a humorous and insightful glimpse into the industry.