World Television

The book explores the complex interplay of television across various cultures and nations, emphasizing its simultaneous globalization, regionalization, nationalization, and localization. Author Joseph D. Straubhaar integrates recent research and theories related to culture, industry, genre, and audience engagement. By analyzing how audiences interact with television at multiple identity levels, it provides fresh insights into the evolving world system of television, highlighting its significance in shaping cultural dynamics and viewer experiences.