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Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.
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Valuing Customer Engagement, V. Kumar
- Langue
- Année de publication
- 2024
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- (rigide)
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- Sous-titre
- Strategies to Measure and Maximize Profitability
- Langue
- Anglais
- Auteurs
- V. Kumar
- Éditeur
- Springer, Berlin
- Publié
- 2024
- Format
- rigide
- ISBN13
- 9783031432958
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Thèmes psychologiques
- Description
- Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.