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This book presents a comprehensive guide to understanding and leveraging customer insights for business-to-business growth. It outlines proven strategies and methodologies that help organizations identify customer needs and preferences, enabling them to enhance their offerings and foster stronger relationships. The author draws on real-world examples and research to illustrate how effective customer insight can drive innovation and profitability, making it an essential resource for B2B marketers and business leaders seeking sustainable growth.
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B2B Customer Insight, John Barrett
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- Année de publication
- 2012
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