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The 'GO-STOP Signal Framework' provides a structured approach for managers to analyze consumer behavior and identify barriers to purchase. Enhanced by practical diagrams, maps, and international case studies, the book equips readers with tested strategies to improve sales by addressing the reasons behind consumer hesitation. This resource is essential for those looking to optimize their marketing efforts and enhance product appeal.
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Why People (Dont) Buy, Amitav Chakravarti, Manoj Thomas
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- Année de publication
- 2016
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