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The paper examines Tesla's business model and strategy in the German market, highlighting its innovative vehicle design, battery technology, and infrastructure development. It outlines Tesla's approach of starting with premium models before transitioning to the mass market, including plans for a mass-market EV in 2017. The analysis is divided into three sections: international strategies for multinational enterprises, an overview of Tesla's operations, and an evaluation of its competitive advantages in Germany. The work concludes with reflections on the findings and implications for Tesla's future.
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Tesla Motors Inc. Market Entry Strategy in Germany, Andreas Kauerhof
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- 2017
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