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Exploring the complexities of reaching diverse audiences, this book delves into effective strategies for marketing and communication in multicultural contexts. It highlights the importance of understanding cultural nuances, values, and preferences to foster meaningful connections with consumers from various backgrounds. Through case studies and practical insights, it provides tools for businesses to enhance their outreach and engagement, ultimately promoting inclusivity and understanding in marketing efforts.
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Communicating with the Multicultural Consumer, Barbara Mueller
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- Année de publication
- 2007
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- (souple)
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