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The report offers an overview of Abercrombie & Fitch Co, analyzing both internal and external factors affecting the company. Utilizing marketing tools such as PEST and SWOT analysis, it primarily focuses on the US market due to the availability of data. While it does not aim for comprehensive analysis, it highlights key aspects of the company's situation, providing valuable insights into its marketing dynamics.
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Abercrombie & Fitch. Marketing Analysis, Phillip Weber
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- Année de publication
- 2010
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