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The book emphasizes the significance of applied game theory in purchasing, particularly through the use of purchasing auctions to enhance negotiation success. It highlights the necessity for purchasers to have a foundational understanding of auctions and game theory, presenting these concepts as essential tools for strategic decision-making in procurement processes.
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Game Theory - Successful Negotiation in Purchasing, Christoph Pfeiffer
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- Année de publication
- 2023
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