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The book delves into the critical role of empathy in fostering customer loyalty, particularly within very small artisanal companies. It analyzes relational strategies that highlight how perceived empathy can significantly impact customer attachment and retention. By focusing on the unique management characteristics of small businesses, the text provides insights into effective marketing practices that enhance customer relationships and loyalty.
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In the customer's shoes, Ogoh Irène Guede
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- Année de publication
- 2021
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