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Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.
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The Contribution of Macromarketing to the Teaching of Marketing in Brazil, Rodolfo Berardinelli
- Langue
- Année de publication
- 2023
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- (souple)
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- Titre
- The Contribution of Macromarketing to the Teaching of Marketing in Brazil
- Sous-titre
- Can we improve the teaching of Marketing in Undergraduate Business Administration Courses?
- Langue
- Anglais
- Auteurs
- Rodolfo Berardinelli
- Éditeur
- Our Knowledge Publishing
- Publié
- 2023
- Format
- souple
- Pages
- 60
- ISBN13
- 9786206025412
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.