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Winning Her Business

How to Transform the Customer Experience for the World's Most Powerful Consumers

Auteurs

Bridget Brennan

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Pages: 242pages
Temps de lecture: 9heures

Affaires et économie

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Focusing on the importance of understanding female consumers, the book provides strategies for businesses to enhance customer experiences and increase market share. Bridget Brennan, CEO of Female Factor, emphasizes the need to cater to women's preferences, positioning them as key decision-makers in the marketplace. Through practical insights, she guides readers on how to effectively engage this influential demographic and outshine competitors.

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Winning Her Business, Bridget Brennan

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Année de publication: 2019
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Titre: Winning Her Business
Sous-titre: How to Transform the Customer Experience for the World's Most Powerful Consumers
Langue: Anglais
Auteurs: Bridget Brennan
Éditeur: HarperCollins Leadership
Publié: 2019
Format: souple
Pages: 242
ISBN13: 9781400212934
Mots clés: Affaires et économie
Description: Focusing on the importance of understanding female consumers, the book provides strategies for businesses to enhance customer experiences and increase market share. Bridget Brennan, CEO of Female Factor, emphasizes the need to cater to women's preferences, positioning them as key decision-makers in the marketplace. Through practical insights, she guides readers on how to effectively engage this influential demographic and outshine competitors.