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Focusing on e-marketing, this book emphasizes the importance of automation in marketing functions and offers a framework for sustainable internet-enabled marketing. It explores major trends and practical applications of technology in real-world scenarios, showcasing successful automation in various enterprises. The text details the roles of executives as change agents in implementing automation initiatives and includes case studies, review questions, and resources for further reading, making it ideal for postgraduate management students and marketing professionals.
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E-Marketing, Sanjay Mohapatra
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- Année de publication
- 2010
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