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The book explores the misconceptions surrounding popular narratives of disruption, arguing that they often overlook the fundamental forces that contribute to the fall of once-dominant market leaders. By misinterpreting these stories, organizations may learn incorrect lessons, hindering their potential for genuine transformation and sustainable relevance. It emphasizes the importance of understanding these underlying dynamics to seize critical opportunities for growth and adaptation in a rapidly changing market landscape.
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Disrupt Disruption, Pascal Finette
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- Année de publication
- 2023
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