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Heads, You Win!
How the Best Companies Think--And How You Can Use Their Examples to Develop Critical Thinking Within Your Own Organiza
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Exploring the origins of major corporate blunders like New Coke and AT&T's acquisition of NCR, this book delves into the factors contributing to these mistakes. It offers insightful analysis and explanations, helping readers understand the underlying issues that lead to such failures in the business world.
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Heads, You Win!, Quinn Spitzer, Ron Evans
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- 1999
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