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The narrative follows the journey of Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, who transitioned from manufacturing restaurant equipment to launching Burger Chef in 1958. Initially intended to boost equipment sales, the fast-food venture unexpectedly flourished, becoming the second-largest hamburger chain in the U.S. by 1982. The chain became known for its flame-broiled hamburgers and iconic advertising characters, Burger Chef and Jef, leaving a lasting impact on the fast-food landscape.
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Burger Chef, Scott Russell Sanders
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- Année de publication
- 2009
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