Overcoming Floccinaucinihilipilification

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Focusing on the concept of valuing products and services, this book guides entrepreneurs and small business owners in overcoming the pitfalls of underestimating their worth. It introduces a 15-step value-based pricing canvas to clarify the value offered to customers, alongside four distinct pricing methodologies. These tools aim to empower readers to set appropriate prices that reflect the true value of their offerings, ensuring they achieve the financial success they deserve.