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Drawing from in-depth interviews with leaders from top organizations like easyJet and DBS, this book explores strategies for becoming more customer-led while tackling complex growth challenges. It goes beyond typical approaches by providing actionable insights and real-world examples, making it a valuable resource for businesses seeking to enhance customer focus and drive sustainable growth.
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The Customer Copernicus, Charlie Dawson, Seán Meehan
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- Année de publication
- 2021
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