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Focusing on the intersection of theory and practical application, this essentials text explores various marketing strategies across different industries. It emphasizes the need for innovative responses in diverse situations. With a lively writing style and engaging design, it serves as a concise resource for students, providing all the fundamental information necessary for a short introductory course in marketing.
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Essentials of Marketing, Frances Brassington, Stephen Pettitt
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- Année de publication
- 2012
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