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Focusing on customer-centric corporate strategy, this book offers a fresh perspective tailored for small and medium-sized businesses and not-for-profits. It includes numerous examples and discussions that illustrate how prioritizing customer needs can transform strategic planning and drive success. This approach challenges traditional competitor-focused methods, making it a valuable resource for organizations looking to innovate and thrive in today's marketplace.
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The Delta Model, Arnoldo C. Hax
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- Année de publication
- 2014
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