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The competitive landscape of the Bangladesh pharmaceutical market is intensifying, driven by new entrants, aggressive marketing tactics from established firms, and a constant stream of new product launches. Companies are increasingly focused on capturing market share through diverse promotional strategies. Understanding how physicians respond to these promotional efforts is crucial for pharmaceutical companies to develop effective future strategies and navigate this challenging environment.
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Evaluation Of Promotional Tools Of Different Pharmaceutical Companies, Mohammad Asadujjaman
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- Année de publication
- 2011
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