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Competitive Intelligence
How to Gather Analyze and Use Information to Move Your Business to the Top
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Competitive intelligence emerges as a crucial strategy for businesses seeking success in a competitive landscape. Larry Kahaner provides insights applicable to organizations of all sizes and managers at every level, emphasizing practical techniques. Through a variety of case studies, he illustrates how American companies can effectively harness competitive intelligence to enhance decision-making and drive growth. This comprehensive guide serves as a valuable resource for understanding and implementing these essential practices in the business environment.
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Competitive Intelligence, Larry Kahaner
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- Année de publication
- 1998
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