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- 264pages
- 10 heures de lecture
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Focusing on the principles of relationship marketing, this book offers a detailed exploration of contemporary strategies for fostering strong customer-company connections. Divided into three sections, it provides valuable insights for both scholars and practitioners, emphasizing practical approaches to enhance engagement and loyalty in marketing efforts.
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Relationship Marketing in the Digital Age, Robert Palmatier, Lena Steinhoff
- Langue
- Année de publication
- 2021
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- Titre
- Relationship Marketing in the Digital Age
- Langue
- Anglais
- Auteurs
- Robert Palmatier, Lena Steinhoff
- Éditeur
- Taylor & Francis Ltd
- Publié
- 2021
- Format
- souple
- Pages
- 264
- ISBN13
- 9780367786922
- Séries
- Description
- Focusing on the principles of relationship marketing, this book offers a detailed exploration of contemporary strategies for fostering strong customer-company connections. Divided into three sections, it provides valuable insights for both scholars and practitioners, emphasizing practical approaches to enhance engagement and loyalty in marketing efforts.