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It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.- Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.- Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.- Sales & Marketing: How to promote and move products and services to Chinese consumers.
Achat du livre
Doing Business in China, Ted Plafker
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (rigide)
Modes de paiement
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- Titre
- Doing Business in China
- Langue
- Anglais
- Auteurs
- Ted Plafker
- Éditeur
- Business Plus
- Publié
- 2007
- Format
- rigide
- Pages
- 292
- ISBN10
- 0446578967
- ISBN13
- 9780446578967
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Chine
- Évaluation
- 3,2 sur 5
- Description
- It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.- Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.- Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.- Sales & Marketing: How to promote and move products and services to Chinese consumers.