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Focusing on the transformative impact of electronic commerce and business networking, the book presents a process-oriented model that emphasizes collaboration among enterprises in the information age. It introduces the concept of "networkability" to help businesses devise effective strategies for managing relationships in the Internet economy. Key success factors and management guidelines are formulated through collaboration between research and practice, highlighting both opportunities for innovation and risks for those who lag behind.
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Business Networking, Rainer Alt, Elgar Fleisch, Hubert Österle
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- Année de publication
- 2012
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- (souple)
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