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The book explores the intense competition between Volkswagen and Toyota amid a significant crisis in the auto industry. As Volkswagen emerges as a challenger to the struggling market leader Toyota, the outcome of this rivalry could redefine the automotive landscape and influence the development of future vehicles. The narrative delves into the strategic maneuvers and innovations that could determine which company will dominate the market and reshape the industry's future.
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Motoring the Future, Engelbert Wimmer
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- Année de publication
- 2011
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