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The book emphasizes the practical ways corporations can leverage their resources to create a positive societal impact. It reflects the author's belief in the responsibility of businesses to contribute to society, a value rooted in his family's legacy with Levi Strauss & Co. The narrative highlights the company's long-standing commitment to social responsibility and its evolution since 1968, inspired by innovative practices observed in other companies. It serves as a guide for executives seeking to integrate corporate citizenship into their business models for meaningful change.
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The New Corporate Philanthropy, Frank Koch
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- Année de publication
- 2011
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