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Exploring the intricate relationship between media and audiences, this book delves into various quantitative and qualitative research methods. Andy Ruddock guides students through the complexities of audience analysis, encouraging critical evaluation of different approaches. By highlighting the strengths and weaknesses of each method, the text aims to enhance understanding of how viewers, readers, and listeners engage with media.
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Understanding Audiences, Andy Ruddock
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- Année de publication
- 2001
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