The Very Air

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Set against the backdrop of West Texas, the story follows Luther Mathias, a snake oil salesman who discovers that style often trumps substance. As he creates his own remedies that claim to cure all ailments, he transforms into a charismatic figure akin to Elmer Gantry. The narrative delves into themes of ambition, fame, and the complexities of human motives, portraying Mathias as both revered and reviled, ultimately examining the intricate interplay between wealth, power, and public perception.