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The research paper presents a comprehensive market analysis that serves as the foundation for defining and developing effective marketing strategies. Conducted at the University of Applied Sciences in Cologne, it explores the interplay between offline and online marketing, highlighting key insights that inform strategic decisions. The work demonstrates a thorough understanding of business economics within the context of marketing, culminating in a well-structured academic assignment.
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Marketing Strategy for the Porsche 911 in Germany, Andreas Mehren
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- Année de publication
- 2016
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