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In the age of online journalism, digital-savvy media practitioners leverage low-cost technologies to create unique news platforms and engage diverse audiences. The book provides a conceptual foundation for understanding the business of entrepreneurial journalism, along with practical techniques and tips for succeeding in the digital landscape. The first half establishes key concepts, while the latter half offers actionable guidance for building a successful online presence in journalism.
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Entrepreneurial Journalism, Paul Marsden
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- Année de publication
- 2017
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