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Telemarketing is presented as a powerful B2B marketing channel, challenging the common perception of it being outdated. The author shares a personal journey of transformation from skepticism to recognition of its effectiveness, highlighting the confusion about its role within sales and marketing departments. Through evidence and insights, the book aims to reshape attitudes towards telemarketing, emphasizing its relevance and potential in modern business strategies.
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Telemarketing Kills Kittens, Graham Smith
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- Année de publication
- 2018
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