DIGITAL MARKETING AS A TOOL FOR SELF-SERVICE STORES

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The book explores the evolution of digital marketing over the past 30 years, highlighting the interplay between technological advancements and consumer behavior. It discusses various research findings that inform strategies to enhance user experience and adapt to emerging trends. Notably, it emphasizes innovations like voice search and chatbots that facilitate immediate customer engagement and information access. Companies are increasingly focusing on updating their online platforms to better attract and retain customers in a rapidly changing digital landscape.