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Marketers face significant challenges in a data-saturated environment, overwhelmed by generative AI and competing demands. This landscape leaves many struggling to fulfill their roles as strategic leaders, as they are often underfunded and stretched too thin. The book addresses these pressing issues, highlighting the need for marketers to reclaim their strategic focus amidst the chaos.
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The Mindful Marketer, Lisa Nirell
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- Année de publication
- 2014
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- (souple)
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