When Does the Mind-Bending Start?: The Life and Times of World of Twist

The memoir dives into the tumultuous journey of World of Twist, a band that embodied retro futurism and psychedelic sounds but was ultimately overshadowed by the music scene of the '90s. Co-founder Gordon King shares the band's struggles, including near-misses with fame, internal conflicts, and personal challenges faced by members, particularly the late singer Tony Ogden. King reflects on the band's vibrant yet fleeting legacy, highlighting their impact on contemporaries like Oasis and the bittersweet nature of their story marked by both creativity and chaos.