Network Marketing - Enrichment or deception?

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This master's thesis explores the intersection of offline and online marketing strategies, highlighting their relevance in contemporary business economics. Conducted at the University of Applied Sciences Essen, it presents a comprehensive analysis of marketing techniques, their effectiveness, and the motivations driving businesses to integrate both approaches. The research aims to provide insights into optimizing marketing efforts in a digital age while maintaining traditional methods. The thesis is written in English and received a commendable grade of 1.7.