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Focusing on comprehensive market research methodologies, this book explores documentary, qualitative, and quantitative approaches. It delves into essential marketing theories and addresses common questions from practitioners and users in the field. Additionally, it provides insights into key statistical tests critical for conducting effective market research, making it a valuable resource for both novices and experienced professionals seeking to enhance their understanding of the subject.
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Introduction to market research, Olivier Kiniali
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- Année de publication
- 2023
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