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Focusing on the evolution of corporate philanthropy, this cultural history delves into M A C Cosmetics' groundbreaking initiatives in HIV/AIDS awareness. Through exclusive interviews with co-founder Frank Toskan and insights from journalists and fashion insiders, the narrative reveals how M A C's approach to social responsibility was shaped by cultural practices rather than conventional marketing strategies. The book offers a compelling look at the brand's impact on both the beauty industry and social causes.
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Viva Mac, Andrea Benoit
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- Année de publication
- 2019
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