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Focusing on the direct-to-consumer (DTC) channel, this book serves as an introductory guide for those interested in selling perishable foods, such as frozen or refrigerated items. While it doesn't aim to make readers experts in supply chain management, marketing, or metrics, it offers a solid foundation to understand the industry and its processes effectively.
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Appetite for Convenience: How to Sell Perishable Food Direct to Consumers, Richard J Gray
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- Année de publication
- 2022
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