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The Direct to Consumer Playbook
The Stories and Strategies of the Brands That Wrote the Dtc Rules
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This guide reveals strategies for brands to succeed in direct-to-consumer (DTC) markets, drawing on insights from successful global companies. It emphasizes actionable lessons that can be applied across various market segments, making it a valuable resource for businesses looking to enhance their DTC approach and drive growth.
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The Direct to Consumer Playbook, Mike Stevens
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- 2022
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