Le livre est actuellement en rupture de stock
En savoir plus sur le livre
The book explores the intricate relationship between consumer behavior and data analytics, highlighting how modern businesses leverage big data, machine learning, and artificial intelligence to understand purchasing decisions. It emphasizes the shift from traditional market research to real-time analysis, enabling companies to swiftly adapt to consumer needs. By analyzing complex patterns and preferences, businesses can refine marketing strategies, enhance product offerings, and foster enduring customer relationships, making this synergy essential in today's digital marketplace.
Achat du livre
Consumer Behaviour and Analytics, Shraddha N. Zanjat, Vishwajit K. Barbudhe, Bhavana S. Karmore
- Langue
- Année de publication
- 2024
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .