Le livre est actuellement en rupture de stock
En savoir plus sur le livre
The book offers a practical framework for business managers to enhance their competitive intelligence skills. It draws on the author's experiences and insights from various disciplines to help readers effectively gather and utilize market and company information. By focusing on strategies for identifying suppliers, mobilizing capital, attracting customers, and outmaneuvering competitors, it equips managers with the tools necessary to thrive in a competitive landscape.
Achat du livre
Competitive Intelligence, Christopher Murphy
- Langue
- Année de publication
- 2024
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- Competitive Intelligence
- Sous-titre
- Gathering, Analysing and Putting it to Work
- Langue
- Anglais
- Auteurs
- Christopher Murphy
- Éditeur
- Taylor & Francis Ltd
- Publié
- 2024
- Format
- souple
- Pages
- 302
- ISBN13
- 9781032837581
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- The book offers a practical framework for business managers to enhance their competitive intelligence skills. It draws on the author's experiences and insights from various disciplines to help readers effectively gather and utilize market and company information. By focusing on strategies for identifying suppliers, mobilizing capital, attracting customers, and outmaneuvering competitors, it equips managers with the tools necessary to thrive in a competitive landscape.