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Targeted at self-employed individuals and small business owners, this practical guide offers strategies to boost profits and develop effective marketing plans on a budget. It provides step-by-step guidance for marketing managers in small to mid-sized organizations, focusing on increasing sales while minimizing wasteful advertising expenditures. Additionally, the book serves as a valuable resource for marketing students seeking a hands-on understanding of marketing principles.
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Marketing Simplified, Subodh Gupta
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- Année de publication
- 2008
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