Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace

The book examines the interplay between negotiations and auctions in modern business transactions, highlighting how deal-makers often navigate challenges on both sides of the table, including competition among collaborators. Through diverse case studies, such as real estate purchases and media rights negotiations, the author, Guhan Subramanian, offers insights drawn from extensive research and practical experience. This comprehensive guide equips readers with effective strategies for successfully managing complex buying and selling scenarios, applicable across various industries.