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A WAYMISH is any dumb mistake made when dealing with a customer. It's the disastrous effect of one minute's lousy service which loses a customer ready and willing to spend money. One WAYMISH. One customer lost. All future profits gone. The book's examples make excellent staff training material.
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Waymish: Why Are You Making It So Hard for me to give you my money?, Ray Considine, Ted Cohn, Chris Considine
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- Année de publication
- 2020
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