Épuisé
En savoir plus sur le livre
The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.
Achat du livre
Marketing Communications, Paul Smith
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Sous-titre
- An Integrated Approach
- Langue
- Anglais
- Auteurs
- Paul Smith
- Éditeur
- Kogan Page
- Publié
- 1993
- Format
- souple
- ISBN10
- 0749407751
- ISBN13
- 9780749407759
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 4 sur 5
- Description
- The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.