About Factor Investing: Analysis of this Industry, Financial Literature, Strategies and Key Trends

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Many equity investors have turned to factor investing in search of greater returns at a cheaper cost. Alternative portfolio construction techniques were developed to compensate for the inefficiencies of market-cap strategies once other risk variables were identified in addition to the market factor. By analyzing the current literature and examining how well factor strategies performed, this publication seeks to provide a formal foundation for this important theme in asset management.