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Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
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New Products Management, C. Merle Charles Merle Crawford
- Langue
- Année de publication
- 1991
- Reliure
- (souple)
Modes de paiement
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- Langue
- Anglais
- Éditeur
- Irwin
- Publié
- 1991
- Format
- souple
- Pages
- 608
- ISBN10
- 0256114064
- ISBN13
- 9780256114065
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Gestion & Ressources humaines, Marketing & Ventes
- Description
- Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.