The Economics of Meaning in Life: From Capitalist Life Syndrome to Meaning-Oriented Economy

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There is no such thing as value-free economics; all economic theories convey unique meanings in life. This multidisciplinary study systematically explores the often-hidden meanings in economic and political debates. It begins with a historical overview of how meaning has been experienced across different economic systems. For instance, proponents of capitalism typically emphasize materialistic and self-oriented meanings, leading many individuals to feel trapped by this perspective while still defending it—a phenomenon termed the Capitalist Life Syndrome, akin to the Stockholm Syndrome. Similarly, the Communist Life Syndrome reflects a similar psychological alignment with capitalist ideals, despite their potential harm to mental health. In response, a growing number of people seek personal and societal change, shifting their focus toward social and broader meanings since the 2007/2008 financial crisis. This trend signifies a transformation in various economic aspects, from job motivation to organizational structures and human resource management. The author, a leading researcher on meaning, integrates empirical studies with economic theory, offering accessible insights through diverse examples, including conversations with CEOs, orphans, political movements, and environmental campaigns. Advocating for the human right to a meaningful life, the author suggests practical steps for political campaigners. This book is essential for