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Mobile Commerce 3.0 tells the story of a new era of mobile Internet connectivity in which the media provides the business community with a new platform for opportunities and challenges, bringing back the impulses of early human tribal survival. In elaborating various breakthroughs of this era, the author reveals the abundant advantages of “Internet+”, and explores how this new technology has redefined mobile commerce from a theoretical and strategic perspective. Diversification, freedom and equality are shown to be at the core of the new ecology of mobile e-commerce, as well as the chief motivations of the new Internet age. As for future development, the author looks forward to the ways in which tribal e-commerce will upgrade humans and technology from its 2.0 stage to a 3.0 era.
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Mobile Commerce 3.0, Ruxiang Jiang
- Langue
- Année de publication
- 2020
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Titre
- Mobile Commerce 3.0
- Langue
- Anglais
- Auteurs
- Ruxiang Jiang
- Publié
- 2020
- Format
- souple
- Pages
- 128
- ISBN13
- 9781487803704
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- Mobile Commerce 3.0 tells the story of a new era of mobile Internet connectivity in which the media provides the business community with a new platform for opportunities and challenges, bringing back the impulses of early human tribal survival. In elaborating various breakthroughs of this era, the author reveals the abundant advantages of “Internet+”, and explores how this new technology has redefined mobile commerce from a theoretical and strategic perspective. Diversification, freedom and equality are shown to be at the core of the new ecology of mobile e-commerce, as well as the chief motivations of the new Internet age. As for future development, the author looks forward to the ways in which tribal e-commerce will upgrade humans and technology from its 2.0 stage to a 3.0 era.